Building Podcast Network Asia, Podmetrics.co and more with Ronster Baetiong of Hustleshare

Warning: this episode is rated E for explicit!

In this episode, we take a quick trip to the Philippines to have a deep and funny chat with Ron Baetiong of Podcast Network Asia!

Ron is a seasoned entrepreneur with over 10 years building all kinds of things. Coming from a tech background, he’s built a nightlife app called Partyphile that has closed down due to unfortunate circumstances, and from there he started Chatbot.ph, a chatbot solutions company.

In the midst of all of this, he wanted to take his lessons (going through the different stages of success and failures) by creating Hustleshare, a podcast interviewing known leaders and their hustles. To give back to the podcasting scene, he created Podcast Network Asia, an Asia-wide network!

We talked about:

  • Ron’s origin story as a serial entrepreneur
  • Starting an Asia-wide podcast network and its implications
  • Trends in the Philippines podcasting scene
  • Building the omnichannel analytics for podcasts: Podmetrics.co

Enjoy!

Like the show?

Ron’s Links

Podcast Network Asia

Other Links

Saigoneer’s Mike Tatarski covers Vietnamese culture, content curation, and the Vietnamese podcasting scene

In this episode, I had a lovely chat with Saigoneer’s Editor-in-Chief, Mike Tatarski!

Saigoneer is a publication covering the city of Saigon, and Vietnam in general. They cover quite a number of topics ranging from culture, society, food and drinks, to serious issues too! Their podcast is a roundtable of the Saigoneer team talking about the latest happenings in Vietnam. Pretty fascinating!

We talked about:

  • Transitioning into Vietnamese culture
  • The Saigoneer’s mission to cover everything in Saigon
  • How the team curates its content
  • An overview of the Vietnamese podcasting scene

Do we have plenty of English-language podcasts? How about Vietnamese-language podcasts? We find out more here. Enjoy!

Reach out to Mike:

Mentioned links/shows

Like the show?

Jarrod Watt talks building podcasts in multilingual Hong Kong and uncovering Australia’s Greatest Forgotten Inventor

How’s it going mates? We’re going to be talking to one of the most talented podcast editors I’ve ever chatted with, Jarrod Watt!

Jarrod is a serial producer, writer, journalist and sound-hound (it’s what he calls himself as someone in love with beautiful sound design).

The orchestrator behind many podcasts published by the South China Morning Post, Jarrod covers a multitude of issues in Hong Kong, coming from 2 decades of audio production experience.

In that time, he discovered the truth behind a severely underrated Australian inventor by the name of Henry Sutton in the town of Ballarat, Australia, moved to Hong Kong and is now set to produce amazing shows. Honestly, you should check out his website to see what he does, there’s so much! In this episode, we talked about:

  • Australia’s Greatest Forgotten Inventor, and what Jarrod did to find the truth
  • The dynamics needed to make an amazing podcast team
  • Creating podcasts in multilingual Hong Kong, the barriers and opportunities

Enjoy!

Links

Shows Jarrod has worked on:

Recommended Shows by Jarrod:

Asian Sustainable Issues, Pangolins and more w/ Sustainable Asia’s Marcy Trent Long

In this episode, we talk about sustainable issues, reporting on them, and pangolins! 😅

Marcy Trent Long of the Sustainable Asia podcast is on a mission to cover specific issues within the region, ranging from deep mining to waste, plastics and more. Sustainability is in the name after all!

I knew Marcy through the Asia Podcast Awards, where Sustainable Asia was a finalist for Asia’s Best Podcast!

We talked about:

  • How to tackle sustainable issues from an Asian perspective
  • Going undercover(!) to get the perfect narrative
  • The difference between covering issues in Asia and the world

And of course, pangolins!

Enjoy 🙂

Timestamps

[2:58] How Marcy creates Sustainable Asia

[8:55] Choosing the right issues to cover, and what captures your attention

[11:24] The beauty of long form podcasting and going against the norm

[15:41] The Pangolin Reports, what they are, and why Sustainable Asia is covering them

[18:09] How they went undercover to get insights on pangolin trafficking

[21:56] How do we know that our local markets are sustainable?

[26:49] Censorship in Asia: issues that Sustainable Asia can’t cover

[28:43] State-level implications of issues, moving a capital city in Asia

[31:46] ‘Learning the narrative as we go’: The advantages of covering issues as a podcast

[35:06] Exploring Asian Radio Culture: Are listeners ready for longform journalistic episodes?

[40:05] What’s an issue that Sustainable Asia would like to cover next?

[41:54] Rainforests, and Norm’s personal connection with them

[45:19] How is the coronavirus affecting the show?

[51:32] What is on Marcy’s podcast playlist?

[57:14] What would Marcy like to see more of in the Asian podcasting scene

Links

Sustainable Asia:

Website

Facebook

Twitter

LinkedIn

Listen to Sustainable Asia on:

Asia Podcast Awards

Mentioned shows

Building the IMDB of Podcasts w/ Bradley Davis of Podchaser

In this episode, I had a chat with Bradley Davis, CEO of Podchaser!

If you don’t know yet, Podchaser is built to become the IMDB of podcasts: You can find any show, episode and even creator in the podcasting space through this platform. It’s like a social network, but much more welcoming 🙂

Growing rapidly, especially with the recent $1.65m in seed round funding(!!), Podchaser is out there for us creators and listeners to discover, market and share our love for podcasting. Amazing stuff. It works best especially in Asia, in a region where the Apple device penetrate rate isn’t as large, and that a large number of listeners don’t use Apple Podcasts as their main podcast listening app.

We talked about:

  • The Origins: how Podchaser started
  • What pain points is it trying to address, from discovery to engagement
  • Backlash from skeptics: the gatekeepers in the podcasting space

Also, breeding therapy horses. 😉

Enjoy!

Timestamp

[5:05] Which apps to integrate with in the future

[8:01] The smart tagging system: organising shows by country, network, and more

[9:17] Podchaser’s Origin Story: Frustrations as a listener, Reddit, and more

[15:20] Building the MVP based on user feedback

[20:00] Skeptics and Gatekeepers: The struggles of growing a podcast community

[28:00] The Personalised feed, Qualitative Analytics for Podcast Networks

[31:26] Bradley’s biggest lesson growing this platform

[34:14] Startup vs. 9-to-5 culture: It’s not for everyone

[38:23] What is on Bradley’s podcast playlist?

[43:52] What Bradley would look to see more of in the Asian podcasting scene

[46:59] BONUS: Is it hard to breed a therapy horse?

Links

Podchaser

Bradley Davis

My Podchaser Links

Mentioned Shows

Review us on Podchaser! 😄

Andrew Wang of Inspired Money shares his Journey, and the Mission behind the Asian American Podcasters Association

In this episode, I had an amazing chat with Andrew Wang of the Inspired Money podcast, which is a Forbes Top 10 Personal Finance Podcast (whew!). While he’s not working on the show, Andrew, or Andy (whichever works!), is also a Financial Advisor and the Managing Partner of Runnymede Capital Management based in New Jersey.

While he’s not running the business, he’s interviewing actors, entrepreneurs, non-profit leaders and even a former WWE wrestler to help you get inspired and shift your mindset on money. Really powerful stuff!

He is also Co-Founder of the Asian American Podcasters Association, aimed to showcase the voices of Asian-Americans involved in the podcasting industry, so if you’re interested, do check them out!

We talked about:

  • How Andy started his show, going from a listener to a creator
  • The mission behind the Asian American Podcasters Association
  • The need to highlight Asian voices all around the world

Also, how did he get his Hawaiian name?

Awesome chatting with you Andy! 🙂

Links

Inspired Money Podcast

Inspired Money’s Podchaser

Andy’s Podchaser

Asian American Podcasters

Asian American Podcasters Podcast

Runnymede Capital Management

BuyLocalNJ

Andy Wang Music

Creating a Community Around Your Podcast w/ Sidwyn Koh of Kyrie

In this episode, we’re going to talk about community for podcasters. The best person to talk about this is Sidwyn Koh of Kyrie.fm!

Kyrie is a platform for podcasters to connect with their listeners: every episode you put out comes with discussion threads that listeners and chime in and contribute to! If listeners get to chance to connect with you, the host, it’ll lead to greater loyalty, interaction and sustain of long-term listeners. This episode is half chat half interview: we decided to make this an episode after Sidwyn reached out to me about my pain points as a podcaster.

We talked about:

  • How he went from being a developer in Singapore to Kyrie
  • The big leap to the US for studies
  • Making a podcast community platform as a solopreneur

Enjoy the episode!

[4:48] Why Sidwyn started Kyrie to solve his pain points

[10:00] Podlovers’ mission, the Asian podcasting scene, and its current gaps

[17:03] Trends: company podcast brands, Subscription vs. Pay-as-you-go

[20:21] The big leap from coding to teaching to podcasting

[27:14] Sidwyn’s observations: commuting, wireless headphones and Spotify

[29:14] The Golden Handcuffs

[30:23] Some stuff about me personally! + Podlovers plans

[33:42] Kyrie features: email services, engagement metrics and roadmap for a podcast engagement platform

[39:29] What would you like to see more of in the Asian podcasting scene?

Join our conversations on Kyrie!

Want to support The Chicken? Pass me a coffee over yonder!

Links

What we talked about:

Activating voices across Asia with Whooshkaa’s Rob Loewenthal and Semin Nurkic

In this episode, I had a chat with Rob Loewenthal and Semin Nurkic about Whooshkaa and their expansion into Asia!

Great timing as well as they have announced their partnerships with Ripple, the Malaysian broadcasting company as well as Astro Radio, a popular radio network in recent months.

They had a booth at RadioDays Asia last year, which was the inaugural broadcast/podcast event held right here in Kuala Lumpur. Though there was a ton of booths covering broadcasting tech as well as solutions for radio stations and the like, Whooshkaa caters for all kinds of audio content, including podcasts! Sweeet.

Rob, the CEO and Semin, the CTO, were there to chat with people interested in podcasts (including me). We kept in touch, and after hearing about their recent announcement, I reached out to get their story.

Throughout the talk, you’ll hear about:

  • Their plans coming in from Australia to Malaysia, and their perspectives on the Asian podcasting space
  • All the uses cases: Educators, radio stations, indies? ALL OF THEM! And they share how they do it
  • How did Whooshkaa get its name? There’s horse-racing involved!

Timestamps

[3:25] The deals with Astro and Ripple started even before then

[5:57] Malaysian listenership according to Whooshkaa

[7:02] Whooshkaa’s history: the name and when it started

[10:10] Semin’s startup experience, and transition from UGC to audio tech

[11:42] So many uses cases for Whooshkaa, including education, etc.

[14:42] Dynamically-inserted ads, Whooshkaa’s cue-point system

[22:20] Deep diving into how they do podcast advertisements in Australia and globally

[24:52] All anonymous data, geographical only

[27:35] Whooshkaa’s expansion and impact in Asia

[31:52] What would Rob and Semin like to see more of in the Asian Podcasting Scene?

[35:55] Rob and Semin’s pod recommendations!

Social Media Links

Rate us on Podchaser!

Wanna support me? Buy me a coffee 🙂

Links

Podcast Mentions/Recommendations

Splice Media’s Alan Soon talks Splice Beta 2020, Media Transformation, and Podcasting trends in Asia

Join Splice Beta! Get your tickets here!

In this episode, we talk with Alan Soon of Splice Media!

Alan started Splice to help drive and cover the transformation of media in Asia, and coming from 2 decades of experience in media and journalism, he is quite the powerhouse when it comes to this amazing journey. With the upcoming Splice Beta 2020, he’s bringing niche media startups from all parts of Asia to showcase and celebrate them! (Also includes a podcasting track!)

We talk about:

  • Splice’s Mission: covering the transformation of media
  • Podcasting influences and trends in Asia
  • Alan’s beliefs & values
  • The birth of micro-communities, niche media teams, and why he doesn’t follow Elon Musk(!)

Review us on Podchaser!

Timestamps:

[3:33] Preparing for Splice Beta

[6:17] How podcasting is greenfield in Asia as observed by Alan

[9:09] Why Beta was made to highlight new media startups

[13:09] People don’t wear uniforms and badges at Beta, everyone is equal

[20:22] The rise of micro-communities and fragmentation of the media audience

[21:45] Why it’s hard for large newsrooms to adhere to niche communities

[24:13] The one thing Alan learned about himself growing Splice

[27:09] How Splice evolved from a simple newsletter to a company

[29:57] Where the pink came from!

[31:33] Splice’s primary goal, a prototype fund, and the Splice community

[37:32] What Alan would like to see more of in the Asian podcasting scene?

The one struggle we had at (Yahoo) was that we were so big at the time, that every single thing we tried to do needed to move the needle, right? And if it doesn’t make a 1% difference, or a 5% difference in your KPIs, then you end up not doing it at all.

Timing to market is the most illusive factor. The ability that you have to just learn helps you stay alive.

Some Links:

Join Splice Beta!

Rob Walch of Libsyn talks Privacy in Podcasting, Attribution and Podcast Ethics

The issue of privacy in podcasting should be discussed more: attributions, the ability to track listeners, and more are highlighting our need for ‘Pethics’ aka. podcast ethics. In a medium where it is where we don’t have to opt-in to listen to a show, how do we know that our privacy is secure?

In this episode, I had a conversation with Rob Walch of Libsyn to discuss this. Enjoy!

Timestamps

[3:34] Companies tracking listeners, without their knowledge, without opt-in

[7:09] Companies don’t tell podcasters they are tracking their listeners sometimes

[8:24] One company hung up the phone when asked if they’re sharing IP address information

[11:34] We don’t want podcasting to be looked at as a privacy breach

[11:36] Why an opt-in solution wouldn’t work, David Pakman, Omny and Scripts

[18:15] Advertising can work well, attribution is lazy and ineffective

[21:50] How to do ad insertion ethically

[24:48] IAB’s stance for consumer privacy, and the CCPA

[28:54] Rob’s thoughts on the Asian podcasting scene

Links: